Essendon players are set to receive an unprecedented freebie in 2017 as the Bombers celebrate their 50th anniversary.
The club is offering free merchandise to every player for the first time in its history and has revealed it will have a total of 1.8 million items to play with.
Players are being asked to wear Essendon shirts, hats and pants for the new year and to collect merchandise in a range of styles, with some items only available online.
But the Bomber’s fans are being treated to a whole new way to experience the game in 2017.
“It’s just about creating memories with a little bit of nostalgia,” Bombers general manager of football operations Matthew Krever said.
“Essendon has been around for 50 years and for us to do it with the club is a real treat.”
Essendon’s 50th birthday was originally planned to take place in January but the club has announced it will be held in April.
The Bombers were a part of the AFL and the National Football League until the AFL merged with the National Rugby League in 2017, ending a 40-year history of the two clubs.
But with the AFL moving to a three-game season starting in 2020, the Bombs will have the opportunity to get back into the game and take on the Swans in their first home game of the season on Saturday.
“This year is going to be very special and hopefully a lot of people will remember that it was just 50 years ago,” Krever told ABC Radio Melbourne’s AFL Live.
“We have a pretty good team here and hopefully we can get them through the season.”
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