BTS merchandise online has been one of the biggest successes of the new year.
The group’s first new album, 미동나러, released on February 8, was the top seller in the UK for the month of December.
A week later, the group’s 범트보주티 (Ladies’ Day) album came in second.
In its first week, BTS has sold more than 20 million albums, and the group is already selling a third of the album’s total volume online.
Its success has brought new challenges, however.
Bts is still only part-funded, and a new album and merch run have yet to begin.
For now, BTS is relying on its online sales to help it keep pace with the album sales, which have been outpacing sales of other Korean artists.
This is partly because of BTS’s ability to sell a limited amount of merchandise online.
In January, The Daily Beast reported that Bosnian pop group, Bts, had to spend $20 million in online advertising to compete with artists such as KARA and K-pop girl group, Girls Generation.
Since then, a group spokesman told Baidu News Agency that the band was “working to build more online sales and improve our merch sales, and we will do so with a great commitment to our fans, our fans will support us, and we will support them.”
This means that BTS will have to keep working to get the majority of its sales online to compete.
And the only way to do that is by creating new merch.
While BTS has already established itself as one of Korea’s most popular artists with a large following, its online presence is still lacking.
According to Billboard’s Global Album Sales chart, only Lana Del Rey, Beyoncé and Mariah Carey had more than 100 million albums sold in 2017.
That is only slightly better than Korean hip hop duo Pixies, who had more than 100.7 million.
KARA had 100.3 million. The group won their first two albums with “Lolipop” and “Kiss,” and they are also a leader in the music industry.
BTS is known for its distinctive style, and it will be interesting to see how BTS continues to grow online in the coming months.
In the meantime, Bets success in the online arena should be a great reminder that the world of music is still far from over.