In the fall of 2019, Harvard University launched a new online store called Harvard-branded.
The Harvard-branded store offered an assortment of Harvard apparel, including shirts, sweatshirts, sweatsuits, bags and sweaters.
Harvard apparel was sold exclusively through the site.
It was the first of many Harvard-based merchandisers that would follow.
Harvard is one of the world’s top-ranked universities and has a wealth of student and faculty members, many of whom live and work in the Boston area.
In 2018, the school added a “Harvard branded” line of clothing and accessories for women.
In the early 2020s, Harvard launched an online catalog of Harvard branded clothing and gear, including sweatshorts and jackets.
The new Harvard branded store is expected to offer a new assortment of apparel and accessories.
For some Harvard students, the online store may be a welcome alternative to their campus shopping.
“The online catalog is more curated and offers more options for purchasing the goods you want to see in-person,” said Sarah McAlister, a Harvard student and online merchander who has worked in the department for five years.
“I can actually go to my department store and pick out my favorites and they have my size, my style, my color, my length and so on.”
But others are skeptical of the new Harvard-style apparel offerings.
“For some, it’s the first time in a long time that you’ll see something from the brand, and they’re not seeing anything they can actually wear or buy,” said Jessica Rinaldi, an associate professor in the Harvard Department of English and the university’s English Department.
“So I think it’s going to be a mixed bag for some people.”
Some students, like Emily Hargreaves, have been shopping on campus since the brand was launched.
Hargroves said she was not disappointed to see a Harvard-themed apparel store at her school, but she is not buying a lot of the items.
“My friend Kate has been on a quest to get her favorite colors, she’s been looking for the latest fashion trends, she bought a lot and she was hoping to buy something from her department, and she’s not getting it,” Hargroues said.
“Harvey’s just kind of thrown it all away.”
In the new catalog, the university includes a large assortment of items such as sweaters, jackets and hoodies, which Hargrogs said was a great starting point.
She said she is also excited to see the brand being promoted by the school itself.
“They have really done an incredible job,” Haggroves explained.
“In fact, I think the brand has been really successful with the brand itself.”
In addition to Harvard’s apparel, the brand also sells merchandise online through various outlets such as Amazon, eBay, Walmart, and the New York-based Etsy, which offers a catalog of hundreds of different Harvard-related items.
In addition, the company sells apparel at the university and other universities in Massachusetts.
The university has also launched an official “Harveys” website to help students learn more about the brand and its merchandise.
The brand also has a social media presence, which includes Twitter and Facebook accounts and a Tumblr, which is mostly focused on students.
“We have a really cool social media team, and I think that has been great for us,” said Mark Stedman, vice president of merchandising for the brand.
“There’s a lot more interaction and a lot less noise and a bit of a more relaxed approach.”
In September 2020, the Harvard-affiliated online store also launched a merchandise page for its “Harvest” line.
“As we get to know each other, we get inspired,” said Jennifer Lebovic, an assistant professor in Harvard’s English department.
“It’s really an exciting time for us, and we hope that our students will take advantage of this opportunity to be inspired by the brand.”